Turkey fled, American businessman and entrepreneur Hamdi Ulukaya is the founder and sole owner of Chobani Inc. Chobani is an American brand of Greek yogurt, The company was founded in 2005 when Hamdi bought a plant in the town of New Berlin, New York, that was being closed by Kraft Foods. Ulukaya hired several of the former Kraft employees as well as a "yogurt master" and launched his brand in 2007. With an estimated worth of $1.1 Billion according to Bloomsbergs Billionaires Index, Chobani is now the best-selling youghurt brand in the US.
Super Bowl commercials usually feature foods that are high in fat, sugar and salt - and low on the diet-friendly scale. But it appears that in 2014, healthy food manufacturers including yogurt and pistachios have decided to see if they can score our food dollars by buying commercial time, reported the New York Times on Jan. 20.
A Kurd and his whey-free way to success
FEW business careers have been as spectacular as Hamdi Ulukaya’s. He bought an 85-year-old yogurt factory in upstate New York in 2005 and sold his first pot of Chobani “Greek” yogurt 18 months later. This year he expects to sell more than $1 billion-worth of it. Greek-style yogurt’s share of America’s $6.1 billion market has risen from negligible when Chobani started to nearly half. “No category changed faster,” boasts Mr Ulukaya, the sole owner of the firm that makes Chobani.His new take on an age-old recipe, which comes with a variety of added fruits, has survived the perils of youth. Now it faces the problems of maturity. Established yogurt-makers, surprised by the Greek phenomenon, have woken up. Danone, the world’s biggest, launched its Oikos brand in 2010. Yoplait, owned by America’s General Mills, made a tragedy of its first Greek venture but has come back with a new concoction. Though still growing fast, Chobani has lost market share. It has begun what Mr Ulukaya terms its second chapter. In July it hired a chief operating officer; it is about to appoint a new advertising agency to...
Hamdi Ulukaya, who turned a mothballed factory into a $1bn business in six years, admits the UK may be a tough sell for his yoghurt, but insists he's here for the long term.